EYE DIGRESS Digital Marketing
Accelerating & Optimizing Marketing Results

About Us

Go-to-Market

Our team has extensive experience in bringing more than 50 software and web-based products to market. That experience includes optimizing user experience, creating market collateral, and implementing marketing automation campaigns.

Collaborative Solutions

Our solutions utilize industry best practices as a starting point. We then collaborate with you to modify specific elements based on your unique message, industry, insights, target audience, and resources. For us, one size does not fit all.

Technical Optimization

To maximize your marketing spend you may need to integrate with 3rd party services or develop your own online marketing initiatives. It's not uncommon for marketing organizations to have access to creative resources but no technical resources. We can get you to the next level as your technical partner.

About Us

Eye Digress is a boutique marketing agency that excels at both visual design and technical implementations. We're successful when you're successful.

Eye Digress has been providing product marketing and web integration consulting services for over 10 years. Utilizing the diverse experience of the two founders, Eye Digress Marketing was formally established as a full-time business in 2013 focusing on providing creative product marketing and technical product management assistance. After assisting clients with their marketing automation systems, we observed there was an untapped niche to assist marketing organizations maximize ROI by providing deeper technical integration services.

Many marketing agencies provide creative services; however, they don't offer technical expertise to extend marketing automation design beyond their basic functionality. Nor do most marketing agencies have the resources to assist with the integration of 3rd party API services, automating email, ecommerce payment systems, social media, and user experience, to their existing website presence.

We're not programmers. We're marketers who also know how to program.

Marketing Automation

3rd Party Platform Integrations

Retention Marketing

Lead Generation

Product Marketing/Management

UI Wireframes

User Experience Assessment Design

Services

Our Goal

Our goal is simple. We want to assist you in achieving your marketing goals in a timely and cost effective manner. The faster we jointly deploy, the faster you see results and the faster we can optimize campaign performance.

Why Choose Us?

In addition to our creative and technical skills we are incredibly flexible to work with. We have the ability to seamlessly embed ourselves within your organization, adjusting work schedules to mirror those of internal stakeholders. Or, we can work independently on our own, checking in at milestones or scheduled meet ups. Our team also has experience working in highly matrix, virtual work environments, and across multiple time zones.

What We Offer?

The Eye Digress marketing team has over 25 years of graphic, content, and technical experience related to marketing automation, digital marketing, product marketing, product management, interactive web design, email campaign optimization, 3rd party API integrations, and partner implementations.

Quality

We plan for the "what if's" and ensure they are covered and tested. If an issue needs to be addressed post-release, we'll address it as a top priority.
 

Measurable Results

We evaluate success using quantitiative measures. Whether it's a lead generation campaign or a sales funnel optimization project, success is measured using data and statistics.

Creative Design

Our team is skilled in web-design and print media design. We use Photoshop and Illustrator exclusively. We can leverage your current graphic assets or produce new concepts.

Interactive Web Design

Whether you need server-side, client-side, or HTML5/CSS3 development we can assist. We have experience with data-base driven design and AJAX single page application design.

Strategic Planning

We can help deploy or assist you with the design of a lead generation, aquisition, customer retention, social media, or SEO strategy.

Content Marketing

Whether it's web content, white papers, technical instructions, blog posts, or product positioning we can help with your content needs.

Meet The Team

Brent Lymer

Founder - Principal

Brent brings more than 15 years of online marketing experience, including product definition and positioning, multi-touch email campaign design, SEO, third party API integrations, graphic and database driven website design, software user interface, and lead generation automation. Over his career Brent has managed product management, product marketing, and partner management teams at both startups and large consumer software enterprises. Early in his career he was responsible for the product management and partner management teams at Trend Micro and McAfee Consumer, where he introduced pragmatic marketing principles to manage more than 100 product releases for more than 50 global partners. Brent holds a BSc in Cellular Biology and is a graduate of the Multimedia Design program jointly administered by the University of British Columbia and the Emily Carr University of Art and Design. In his spare time he serves as a director of the Marylou Lymer Memorial Fund, a nonprofit that raises money for breast cancer organizations.

Cheryl Alfred

Founder - Principal

With more than 10 years of experience in web and print media design, including graphic, website, email, and landing page design, Cheryl provides the creative direction at Eye Digress. Upon graduating from design school Cheryl was recruited to work for a Vancouver agency, learning website development and project management techniques. This experience allowed Cheryl to move to the Silicon Valley, working at email marketing firm Responsys, where she worked closely with the professional services team designing emails and interactive landing page. Cheryl also has extensive experience with running and marketing a successful ecommerce business as the Founder of PetSquared.com, an online seller of pet products. For the past six years she has managed all aspects of the digital marketing associated with that business. Cheryl is a graduate of the graphic and multimedia design program of the Vancouver Film School. In her spare time she assists with pet rescue, providing pro-bono web design and development work for a large pet rescue organization.

Work

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Web-based Lead Generation

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Web-based A/B Testing

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Go-to-Market Subscription Service Strategy

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Software User Personas

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